PowerAdvice internal / Robly helper
Make the next Robly tracking label without guessing.
Robly needs one campaign label per email. This helper makes the two small pieces: the campaign label that goes into Robly and an optional article label that distinguishes links inside that email.
1. Enter the send and article
Use the date the email is scheduled to send.
Only needed when a campaign has more than one article/link.
The helper preserves the page URL and adds or replaces only utm_content.
2. Paste this in Robly
Email → Campaigns → selected campaign → Edit Details → Add Google Analytics Tracking code.
utm_campaign=pa-weekly-YYYY-MM-DDPaste only this value into Robly. Do not paste a GA4 measurement ID such as G-JXKQNB2HF1. The convention is pa-weekly-YYYY-MM-DD.
3. Optional: distinguish each article
utm_content=add-an-article-nameAdd this stable article discriminator to a destination link in the design. It is utm_content, so one campaign can show which article drew the visit.
What this does not do: it does not change a Robly campaign, send an email, or touch your website. It creates copy-ready labels. Robly adds the campaign label when it sends; the dashboard later keeps Robly delivery numbers separate from GA4 website activity.